Where parents

would buy clothes
for themselves

The company launched the fashion area of its luxury segment in 2003.

The acquisition of the Daniel chain in 2006 and its subsequent development made it possible to concentrate on the leading brands of children's fashion.

The transfer of management over the boutique chain to Invogue Fashion Group (IFG) in 2016 created new prospects for Daniel to develop as part of the family business.


The multi-brand Daniel Boutique combines world luxury brands of children’s fashion.
The Daniel boutiques are opened in Kiev, Odessa and Kharkov.