Where parents
would buy clothes
for themselves

The company launched the fashion area of its luxury segment in 2003.

The acquisition of the Daniel chain in 2006 and its subsequent development made it possible to concentrate on the leading brands of children's fashion.

Today the chain of 11 children's luxury boutiques includes multibrand Daniel Boutiques and Daniel Avenue gallerias of single-brand boutiques.

The luxury brands Armani Junior, Miss Blumarine, Baby Dior and Monnalisa are exclusively represented in Ukraine at single-brand boutiques in a unique format — Daniel Avenue. The fashion gallerias in Kiev and Odessa give clients the ability to shop for exclusive brands in their brand space, going from one boutique to another along a single fashion "street", Daniel Avenue.

The multibrand Daniel Boutique combines lines of children's fashion from Hugo Boss, La Perla, Paul&Shark, Burberry, Galliano, Cavalli, Ferre, Fendi, D&G, Donna Karan, and Gaultier. There are Daniel Boutiques in three large Ukrainian cities (Kiev, Odessa and Kharkov).