Delivering what
children need most

RedHead's distribution, with a 25% share in the baby food market, is the national leader in this segment.

RedHead also exclusively represents world brands in the categories of toys, baby hygiene, furniture and accessories.

RedHead has held its leading distribution positions on the market for more than 20 years, covering all regions of Ukraine.

  • 25% of the national baby food market
  • 6 870 retail outlets covered by RedHead
  • 30 exclusive children's brands
  • 77 retail chains covered directly
  • 170 sales specialists and merchandisers

Distributed brands

Among the brands which RedHead distributes in Ukraine are famous leading brands in the categories of baby food —  Bebi, Heinz, Hamé, Similac, Nanny, children's toiletries and hygiene products — Bübchen, NUK, Baby-Nova, Avent; toys — Tolo, Hasbro, Playmobil, Siku, Lena; and furniture and prams — Pali, Bébécar, Trama. 

Go to descriptions of distribution brands

Main advantages

The RedHead distribution departmnet is a unique partner for manufacturers of children's goods as well as retail chains including pharmacy ones.

  • Possession of a large volume
    of information on the market and
    on consumers of the baby food
    category.

    RedHead's expertise in baby food is higher than in any other segment. This is the result of many years of work and an efficient system of transportation, storage and delivery of baby food.

  • Corporate experience in the
    buildingof a retail network
    (Antoshka) andthe ability to use it for joint marketing programs with distribution partners.

    For brands represented in its portfolio, the RedHead distribution department develops comprehensive marketing campaigns on the territory of Ukraine. Taking the special characteristics of baby food into account, many campaigns are conducted under the auspices of medical facilities with the help of qualified medical personnel.

  • The ability to completely take
    the creation and supplying of
    children's sections in supermarkets
    upon itself (category management
    service).

    Thanks to the work of RedHead's experts and the development of proprietary software, distribution specialists can create a model of the product range on the "children's shelf", taking into account the characteristics of the region and the specifics of the retail outlet, and then monitor it.

    The category management project, based on many years of expert experience, makes it possible to effectively manage the children's product range in any retail space, taking into account the interests of all parties – the consumer, the retailer and the supplier.

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A symbol of the development
of RedHead's distribution since 1995

Strategic partnership with leading companies on the children's market

Representatives of leading brands of children's merchandise regularly conduct training seminars and presentations for RedHead employees. Meetings take place both at the main office and at the branches. Thanks to such interaction it is possible to maintain a high level of expert knowledge on merchandise in each of the subdivisions of RedHead distribution.

Leading companies also invite RedHead sales specialists to the home countries of famous brands for informational visits and training programmes. Being in the country where a brand is manufactured and learning about its history gives one a better understanding of its unique characteristics.

In addition, RedHead's directors and managers visit international events and forums organized by the corporation's partners.

Over the last years, RedHead representatives visited Germany, the Czech Republic, Austria, Slovenia, Italy, Spain, Finland, Iceland, and the Dominican Republic on the invitation of Baby-Nova, Hamé, Kolinska (Bebi), Nestlé and Raisio.

RedHead has strong, longstanding relationships with some domestic and foreign companies on the level of the owners. Vladislav Burda's friendships with the owners and CEOs of such companies as Nestlé, Bebi, Hamé, Bübchen, and Pali have become the foundation of strategic partnerships.

Leaders of distribution

Within the structure of the national distribution department are the sales division, the distribution development division, the marketing division and the sales support (financial analysis) division.

In the branches, sales are managed by the regional retail channel managers (General Trade and VIP).

  • Svetlana Evstratova Director of Distribution Department
  • Alexey Kishenko Logistics Director
  • Lyudmila Sapozhnikova CFO
  • Konstantin Dymov Head of IT Department
  • Elena Bogach Head of HR Department
  • Alyona Malaya Head of the e-commerce project development department
  • Sergej Vasilev director of the department of purchasing and promotion of products
  • Yurii Parkhomchuk Deputy Director of Distribution Department for Sales (Centre, South regions)
  • Tatyana Lander Deputy Director of Distribution Department for Sales (East, West regions)
  • Olga Starushhenko Head of Sales Department of the Kiev Retail branch
  • Igor Mikhnenko Head of Sales Department of the Dnipro branch
  • Vladimir Ladubets Head of Sales Department of Lviv Branch
  • Roman Bondar head of sales department of the kiev vip branch
  • Tatiana Ivanenko head of sales department of the kharkov branch
  • Liliya Bogdanova head of sales department of the odessa branch