RedHead Family Corporation

Antoshka
offers a highly
interesting
play-inspired
environment for kids
and adults alike.

Antoshka is the leader on the
children’s goods market in Ukraine.

The original concept of a children’s shop was unheard of and highly innovative for the Ukrainian market back in 1997. The main goal of the chain’s founders was to provide parents with the widest possible range of goods for the growth, safety and development of their children. In 2005, the chain began developing its entertainment business with the opening of the Mega-Antoshka shopping mall in Odessa by offering additional services and different kinds of amusement for children

This format primarily focuses on creating a playful atmosphere for the whole family and strengthening Antoshka’s status as an expert on all issues related to childhood. The next step in the development of Antoshka’s services was the establishment of an online store in 2013 and the subsequent repositioning of the company’s business into a multi-channel format that can offer the most comfortable shopping process anywhere in the country.

antoshka.ua site >

18 cities covered
by the retail chain
1500 employees
of the retail chain
350 000 participants at the Antoshka
discount club
60 000 SKUs in 6 categories
of children goods
43 stores across
whole Ukraine

Antoshka principles

Service

We work to ensure that our
customers feel comfortable
wherever they shop.

We are searching for
new forms of
communication
with our
audience in order
to get children and
adults intereste
in Antoshka.
Expertise

A high level of safety and the
quality of products in our stores
has made us the leader on the
market of children’s goods for the
last 23 years.

Our partners include leading
domestic, European and world
manufacturers of food, hygiene,
accessories,
furniture, toys,
clothes and
footwear.
Design

We have improved the design of
our stores in an effort to turn them
into an all-out playspace.

We are aware that
emotional
attachment
and «marketing
impressions»
play a more
important role today than
the range of goods and
services.

Product line groups

Baby care

Merchandise needed for babies from birth to 3 years, arranged such that
parents can make their selections in a calm environment and also consult
with experts on food, hygiene products and toiletries, and in large shops,
consult with pediatrician

This area is called “baby care”.
Fun

Toys and entertainment are a whole separate world in Antoshka, where
a fun mood and bright colours prevail, and the personnel are always
ready to play together with kids and grown-ups.
Fashion

Children’s fashion at Antoshka offers parents and children the most
up-to-date trends and the atmosphere of a real fashion event in which
each family can select various models of clothing and shoes to suit the
child’s style and taste.

Services:

Antoshka is rapidly developing today. Our achievements have morphed into unique services that provide an advantage for our customers and shape their loyal attitude.

Councils of pediatricians, expectant mother schools, developmental clubs, children’s hairdressers, cafeterias and play areas ensure that we pay attention to all areas of child development and support for parents while serving as a consultant and assistant for them.

Pediatric
Services at 'Antoshka' (2017)

(PDF, 640 kb)

Lumers

The Antoshka team focuses on integrating game mechanics
into all forms of communication with its customers.

Since 2015, Antoshka has had
its own game characters called “lumers”
(from the Latin word lux or lumus,
meaning “light”).

“Lumers” have become the basis
of the modern design concept for Antoshka stores
and set the trajectory for the development
of the chain’s entertainment content
and merchandising.

Social orientation is one of the priorities
of Antoshka’s activities

It focuses on support for initiatives that are geared towards the active, healthy and cognitive development of children.

In 2004, the Ukraine children’s summer tennis championship was established in Odessa based on Antoshka’s initiative. The Antoshka Cup was held annually for 12 years and served as a platform for the growth of numerous leading tennis players.

Vinnitsa regularly hosts a field hockey championship with Antoshka’s support.

Antoshka promotes the development of intellectual games in
an effort to create a platform for all-round family
leisure. Antoshka is a partner of the international
Monopoly tournament in Ukraine. For more than
10 years, the company has successfully run the
Children’s Fashion Theatre, a pottery studio
and numerous creative studios in most of the cities
where it operates.

The history of Antoshka

1997

The opening of the first specialized children's shop in Ukraine.
10 September is Antoshka's birthday
1999

Antoshka opens in other cities with populations of over one million and becomes a national chain of children's shops.
2001

The opening of Antoshkas in a new format, with a greater area and a wider product range.
2005

Opening of the Mega-Antoshka shopping and entertainment complex in Odessa
2008

The opening of Mega-Antoshka in Kharkov — the largest children's shopping and entertainment complex in Eastern Europe.
2013

The appearance of a new
brand style of “Antoshka” chain.
2014

The Internet-shop antoshka.ua
becomes a new successful
sales channel in the company.
2015

Creating the company’s
own game characters – “Lumers”.
2017

The stores appearing in a new format.
The development of lumi-style design.
2019

Remodeling "Mega-Antoshka" (Odessa)
2020

Opening of Antoshka's new format (Ocean Plaza, Kiev)

1997 year
1999 year
2001 year
2005 year
2008 year
2013 year
2014 year
2015 year
2017 year
2019 year
2020 year

Leaders of Antoshka

Management of the chain's product range is conducted by category managers. Administrative management is conducted by the directors of the branch retail networks and shop directors.

Thanks to many years of leadership from the close-knit managerial team, Antoshka is in a state of constant development.