• The market leader
    for children's merchandise
    in Ukraine

    RedHead Family Corporation (founded in 1994 as Europroduct) is a leader in the children's merchandise market and the largest family company in Ukraine.

    The company’s business includes the country’s largest chain of children’s shops (Antoshka) and the national distribution of children’s goods.

    RedHead is the exclusive importer of 30 global brands to Ukraine and supplies children’s products to 77 retail chains. The company seeks to secure leading positions in the toys, baby food, hygiene, furniture and accessories categories.

RedHead in facts and figures

  • 350 000 members of the
    Antoshka discount club
  • 19%

    of the children's market in cities
    where the corporation has a presence

  • 6 870

    retail outlets covered
    by distribution

  • 2200

    employees
    in the corporation

  • 31 500 m2

    of warehouse
    space

  • 25%

    of the national
    baby food market

  • 30

    exclusive
    children's brands

  • 18

    cities covered
    by the retail network

  • 41

    shops in the
    Antoshka chain

  • Structure
    of the company

    The highest decision-making body within the RedHead Corporation is the External Board of Directors, which includes distinguished leaders in the world of family business and finance. The External Board of Directors was created to provide accountability and transparency for the actions of the president and leaders of the corporation’s businesses. The Board is responsible for appointing senior executives and remains in constant contact with them.

External board of directors

RedHead's external board of directors was created in 2011. It includes leaders in the fields of finance and family business. The Board serves to provide a sufficient level of accountability and transparency of the processes in the corporation so it can effectively develop further.

  • Hermut Kormann (Chairman of the Board)
    Germany
    Hermut Kormann was involved in technically influenced industrial companies for four decades; two of which as non-family executive in the management of a significant family business Voith (5 billion Euro turnover in 2008). He holds professorships at the Zeppelin University in Friedrichshafen and at the University Leipzig as an expert in the area of family business management.
  • Joseph Astrachan USA World No.1 researcher on family business. Founder of the internationally accredited Executive MBA for Families in Business at the Coles College of Business, Kennesaw State University near Atlanta, Georgia, USA. He has received multiple awards for his research and service from family business, entrepreneurship and management associations. He is on the board of directors of seven other family companies.
  • Reinout van Lennep Switzerland Independent Financial Services and Family Governance Advisor (Zürich). Over 30 years career in banking business. Former Global Head International Private Banking and CEO ABN AMRO Bank Switzerland, CEO ABN AMRO UK, CEO ABN AMRO Taiwan. Vice President JP Morgan UK. Mr. Van Lennep currently serves on a number of corporate and family foundation boards in Europe and Asia and advises families in not only those regions, but also in Argentina and the US.
  • Alina Krytyna (Сorporate Secretary)
    Ukraine
    The Corporate Secretary of the Board of Directors of number of Ukrainian family companies. For more than 14 years in HR, served as HR-director, Manager of Corporate University, HR-consultant, T&D manager. She has been involved in strategic planning, performance management, talent management, development of reward systems, HR consulting, family counseling and coaching. She is a family psychologist and organizational consultant.

The Corporation's Management

The management of the company is implemented by leaders whose calling is to inspire people, integrate the corporation's various fields of activity and achieve the best results in their areas.

Vladislav Burda

founder and president

His philosophy: «There are not that many ways to become «immortal». The first is to create a business which will outlive you. The second is to have children who will outlive you. The ideal combination is children who will continue your business".».


Vladislav Burda was the originator of many innovations in Ukrainian business: the creation of the Antoshka chain of children's supermarkets (in 1997), the implementation of strategic planning procedures (2003) and the implementation of the Adizes method in Ukrainian companies (2004), the holding of leadership programmes (Vladimir Shubin's "breakthrough programme") on a corporate level (1996, 2006), the unification of Ukrainian family business owners in Family Business Network Ukraine (2009), and the holding of Forums – confidential meetings of owners in small groups (since 2011).

He was the first in Ukraine to receive the Executive MBA for Families in Business (2011) and to use George Manners' system of 6 levels of financial knowledge in management (since 2010). He has gone through several educational programmes on leadership and the management of family businesses with world specialists at IMD (Switzerland) and several other training organizations. He implemented the system of the external Board of Directors in the company (2012).

Dmitry Rasskazov

retail department director

At RedHead since 2013.

Dmitry has 15 years of experience in general management and business development in the retail industry at national and international levels. As Managing Director for Antoshka retail chain Dmitry is responsible for full business turnaround and new strategy implementation with focus on multi-channel environment and customer-centric approach. In parallel with leading a key business direction at RedHead Dmitry is an Executive MBA candidate at Oxford University Said Business School.

Tatyana Karlova

Head of Fashion for Retail & Boutiques

At RedHead since 2015.

Tatyana has a profound knowledge in fashion retail, including practical experience in development of fashion brands, production and sales. Before joining RedHead team Tatyana acted as a consultant specializing in retail audit of existing retail businesses as well as launch of new brands to Ukrainian market.

Tatyana's main focus in RedHead would be in development and execution of efficient steps for better performance of Fashion Department, by meeting growing customers’ expectations for modern fashion retail for kids.

Vadim Orlov

директор департамента национальной дистрибуции и логистики

At RedHead since 2004.

After three years working as import manager, he became the manager of the supply division in 2007. In this position, Vadim Orlov recruited new world brands to the company's portfolio, built and strengthened strategic relations with many suppliers, and significantly improved commercial conditions in relations with financial partners.

In 2009 he became the head of the supply chain management department, which is responsible for the entire cycle of goods flow, from placing orders to shipping, customs clearance, certification, warehouse processing and delivery to the end client.

In 2011 he enrolled in the EMBA for Families in Business course – a special educational programme for manager-owners of family companies. Receiving this kind of education is unique for a manager who is not a member of the owners' family.

Vladimir Vikol

Deputy IT Director

At RedHead since 2002.

Mariya Panchenko

HR-Director

At RedHead since 2015.

Over 10 years of professional experience in vertically integrated companies in Ukraine, South East Europe, Kazakhstan and Georgia in the area of HR systems’ development, strategic planning and project management. Key objectives for Mariya as HR Director of RedHead Family Corporation are increase of internal efficiency and personnel productiveness in long-term perspective, implementation of complex compensation and motivation systems, development of assessment and training systems for company employees, including RedHead Corporate University, development and implementation of talent management system, and employer branding initiatives.

Ivan Lobov

IT director

At RedHead since 2001.

Ivan Lobov began working at the company as a system administrator – the only IT specialist at that time. He became the initiator, organizer and permanent manager of RedHead's IT department.

Under Ivan Lobov's leadership, the company's first discount program, the first corporate site, the first online shop, the first Navision corporate accounting system and many more IT projects in all the corporation's areas and branches were created and implemented.

Nikolay Glukhov

assistant financial director

At RedHead since 2010.

Nikolay Glukhov joined RedHead in August 2010, when he took the radically new position of financial controller. In the initial stage, the range of tasks included preparing the corporation's business areas for an IFRS audit, configuring the process of regular management reporting, and building and formalising a system of corporate budgeting.

At the moment Nikolay's field of responsibility includes management reporting and work with financial institutions.

Larisa Vikhrenko

financial director

At RedHead since 1998.

Larisa Vikhrenko came to the company as the head of accounting; she later became the company's financial director.

Responsible for regulating the cash flow of all the branches of the corporation, reducing expenses, and releasing funds for business development and repayment of loans, Larisa Vikhrenko is also the unofficial keeper of the company's traditions.

Anna Varbanets

Real Estate Department Director

At RedHead since 2013.

Anna’s 19-year experience covers human resources management and sales systems formation in different branches such as B2B markets of domestic equipment and building materials, media business and HR-consulting.

Under the leadership of Anna Varbanets RedHead real estate department was established to provide the effective rent and servicing of stores, offices, warehouses and the company’s own property. Anna’s competences include elaboration and realization of strategy of real estate business development, the team strengthening, and efficient negotiations with partners and customers.

Key results for the department headed by Anna in 2014 were the increase in a profit gained from the company’s own sale and trade real estate, working partnership with “Kyivstar” at the company’s office in Odessa as well as the reduce of the expenses on retail premises rent up to desired 10% compared to the stores total turnover.

  • Vladislav Burda
    founder and president

    His philosophy: «Properly organized family business can save Ukraine’s economy».

    Vladislav Burda was the originator of many innovations in Ukrainian business: the creation of the Antoshka chain of children's supermarkets (in 1997), the implementation of strategic planning procedures (2003) and the implementation of the Adizes method in Ukrainian companies (2004), the holding of leadership programmes (Vladimir Shubin's "breakthrough programme") on a corporate level (1996, 2006), the unification of Ukrainian family business owners in Family Business Network Ukraine (2009), and the holding of Forums – confidential meetings of owners in small groups (since 2011).

    He was the first in Ukraine to receive the Executive MBA for Families in Business (2011) and to use George Manners' system of 6 levels of financial knowledge in management (since 2010). He has gone through several educational programmes on leadership and the management of family businesses with world specialists at IMD (Switzerland) and several other training organizations. He implemented the system of the external Board of Directors in the company (2012).

  • Vadim Orlov
    СЕО "Antoshka"

    At RedHead since 2004.

    After three years working as import manager, he became the manager of the supply division in 2007. In this position, Vadim Orlov recruited new world brands to the company's portfolio, built and strengthened strategic relations with many suppliers, and significantly improved commercial conditions in relations with financial partners.

    In 2009 he became the head of the supply chain management department, which is responsible for the entire cycle of goods flow, from placing orders to shipping, customs clearance, certification, warehouse processing and delivery to the end client.

    In 2011 he enrolled in the EMBA for Families in Business course – a special educational programme for manager-owners of family companies. Receiving this kind of education is unique for a manager who is not a member of the owners' family.

  • Dmitrii Burda
    Director of the Real Estate Department

    Dmitrii Burda has joined a family business in the beginning of 2018. He got the degree in England and Australia and started his career in the IT-company in Austria. When he came back to Ukraine he was planning to start his own business relying on the experience he had got, but soon he changed the type of his business activities and started working for the real estate agency. Later he founded Burda Real Estate company that was specialized in exclusive sales of estate. He was invited by RedHead to join the company and agreed. He became the part of the team of the commercial real estate department. Dmitrii benefited from Anna Varbanet’s experience, who is a talented team-leader, and headed the department in May, 2018.

  • Anhela Poddubnaya
    HR Director

    Has been working for RedHead Family Corporation since 2018 Anhela has more than 20 years’ business experience: marketing specialist in large international and local retail companies on the markets in Ukraine, Russia and the UK. The head of the international advertising agency. HR leader in the advertising holding companies such as the largest manufacturer of alcohol product in Ukraine. Anhela teaches in Kyiv School of Economics.

    When Anhela joined the RedHead team, she outlined her strategic goals: review mission, vision and values of the company, build the corresponding HR strategies, corporate culture and communication; support the company's employer brand image, manage HR cycle.

  • Nikolay Glukhov
    CFO

    Nikolay Glukhov joined RedHead in August 2010, when he took the radically new position of financial controller. In the initial stage, the range of tasks included preparing the corporation's business areas for an IFRS audit, configuring the process of regular management reporting, and building and formalising a system of corporate budgeting.

    At the moment Nikolay's field of responsibility includes management reporting and work with financial institutions.

  • Svetlana Evstratova
    Director of the Distribution Department

    Svetlana has been really successful in the company. In 2009 she started as a regional distribution manager in Donetsk. In 2014 she headed affiliate in Donetsk and manage it from Dnepr and Kharkov. Since 2015 she has become the head of the sales department in Smarty Family, got a new professional level and showed great results.

    She was awarded by the company for professional management of trade team of distribution; leadership and persistence; courage in decision-making; motivation and care for employees.

Branches

The central office of the corporation is located in Odessa. RedHead's branches operate in all regions of Ukraine. Offices have been opened in cities with populations over one million – Kiev, Kharkov, Dnepr and Lvov. The corporation's retail chain covers 18 cities. Distribution covers 77 trade chains in most regions of the country.

The Lvov branch

Office:

Gorodok, Lvovska str., 659а

Gorodockiy district, Lvovskiy region

+ 38 (032) 241-83-87

+ 38 (032) 241-83-88

+ 38 (032) 241-83-89

+ 38 (032) 241-83-90

  • Over 1800

    retail outlets 
    covered by the 
    distribution department

     

  • 6 Antoshka stores

    (Lvov, Rovno,
    Ivano-Frankovsk,
    Chernovtsy, Uzhgorod)

  • Tatyana Kryuchkova

    Director 

    of the Lvov branch

    retail chain

  • Alexander Kovalyov

    Head

    of Sales Department 

    of the Lvov branch

The Kiev branch

Sales departament:

67-F, Pobedy Prospect

Kiev

+380 67 518-08-10

 

 

Regional office of the Antoshka chain

48-A, Akhmatovoy St., Kiev

+ 380 44 220-12-73

+ 380 67 518-80-82

  • Over 1800

    retail outlets
    covered by the
    distribution department

  • 12 Antoshka stores

    (Kiev, Vinnitsa, Brovary,
    Bucha, Borispol)

  • 1 Daniel boutiques,

    4 mono-brand boutiques
    in Daniel Avenue format,

    Daniel outlet store

  • Tatyana Povstyanaya

    Director of the Kiev branch

    retail chain

  • Alexander Muzychenko

    Head of Sales Department 

    of the Kiev branch

The Kharkov branch

Office:

9, Lenina Prospect 

Kharkov

+380 57 757-09-10

+380 57 757-09-11

  • Over 1200

    retail outlets
    covered by the
    distribution department

  • 6 Antoshka stores

    (Kharkov, Poltava)

  • 1 Daniel boutique.

  • Dmitriy Obyeschenko

    Director

    of the Kharkov branch 

    retail chain

  • Tatyana Lander

    Head

    of Sales Department

    of the Kharkov branch

The Dnepr branch

Office:

6, Molodogvardeyskaya St.
Dnepr, 
+ 380 56 790-47-12

+ 380 56 790-55-90

  • Over 880

    retail outlets
    covered by the
    distribution department

  • 7 Antoshka stores

    (Dnepr, Zaporozhye,
    Krivoy Rog)

  • Larysa Petrovskaya

    Head

    of Sales Department

    of the Dnepr branch

  • Mihail Bezugliy

    Director of the

    Dnepr branch

    retail chain

The central office (southern region)
  • Central office and warehouse
    19, Bozhenko St.
    Odessa
    +380 482 305-403
  • Over 1000

    retail outlets
    covered by the
    distribution department 

  • 12 Antoshka stores

    (Odessa, Ilyichevsk)

  • 2 Daniel boutiques

  • Viktoria Mudrak

    Director of the

    Southern region

    retail chain 

  • Yurii Parkhomchuk

    Head of Sales Department

     of the Odessa branch