• The market leader
    for children's
    merchandise
    in Ukraine

    RedHead Family Corporation (founded in 1994 as Europroduct) is a leader in the children's merchandise market and the largest family company in Ukraine.

    The company’s business includes the country’s largest chain of children’s shops (Antoshka) and the national distribution of children’s goods.

    RedHead (Smarty Family) is the exclusive importer of 30 global brands to Ukraine and supplies children’s products to 77 retail chains, where it is the leader with a share of up to 70% in the baby food segment. The company also seeks to secure leading positions in the toys, children’s hygiene, furniture and accessories categories.

RedHead in facts and figures

  • 2200 employees in the corporation
  • 25% of the national baby food market
  • 6 870 retail outlets covered by distribution
  • 31 500 m2 of warehouse space
  • 30 exclusive children's brands
  • 41 shops in the Antoshka chain
  • 350 000 members of the Antoshka discount club
  • 18 cities covered by the retail network
  • Structure
    of the company

    The highest decision-making body within the RedHead Corporation is the External Board of Directors, which includes distinguished leaders in the world of family business and finance. The External Board of Directors was created to provide accountability and transparency for the actions of the president and leaders of the corporation’s businesses. The Board is responsible for appointing senior executives and remains in constant contact with them.

External board
of directors

RedHead's external board of directors was created in 2011. It includes leaders in the fields of finance and family business. The Board serves to provide a sufficient level of accountability and transparency of the processes in the corporation so it can effectively develop further.

  • Joseph Astrachan USA World No.1 researcher on family business. Founder of the internationally accredited Executive MBA for Families in Business at the Coles College of Business, Kennesaw State University near Atlanta, Georgia, USA. He has received multiple awards for his research and service from family business, entrepreneurship and management associations. He is on the board of directors of seven other family companies.
  • Hermut Kormann Germany Hermut Kormann was involved in technically influenced industrial companies for four decades; two of which as non-family executive in the management of a significant family business (5 billion Euro turnover in 2008). He holds professorships at the Zeppelin University in Friedrichshafen and at the University Leipzig as an expert in the area of family business management.
  • Reinout van Lennep Switzerland Independent Financial Services and Family Governance Advisor (Zürich). Over 30 years career in banking business. Former Global Head International Private Banking and CEO ABN AMRO Bank Switzerland, CEO ABN AMRO UK, CEO ABN AMRO Taiwan. Vice President JP Morgan UK. Mr. Van Lennep currently serves on a number of corporate and family foundation boards in Europe and Asia and advises families in not only those regions, but also in Argentina and the US.

The Corporation's
Management

The management of the company is implemented by leaders whose calling is to inspire people, integrate the corporation's various fields of activity and achieve the best results in their areas.

Vladislav Burda

founder and president

His philosophy: «There are not that many ways to become «immortal». The first is to create a business which will outlive you. The second is to have children who will outlive you. The ideal combination is children who will continue your business".».


Vladislav Burda was the originator of many innovations in Ukrainian business: the creation of the Antoshka chain of children's supermarkets (in 1997), the implementation of strategic planning procedures (2003) and the implementation of the Adizes method in Ukrainian companies (2004), the holding of leadership programmes (Vladimir Shubin's "breakthrough programme") on a corporate level (1996, 2006), the unification of Ukrainian family business owners in Family Business Network Ukraine (2009), and the holding of Forums – confidential meetings of owners in small groups (since 2011).

He was the first in Ukraine to receive the Executive MBA for Families in Business (2011) and to use George Manners' system of 6 levels of financial knowledge in management (since 2010). He has gone through several educational programmes on leadership and the management of family businesses with world specialists at IMD (Switzerland) and several other training organizations. He implemented the system of the external Board of Directors in the company (2012).

Dmitry Rasskazov

retail department director

At RedHead since 2013.

Dmitry has 15 years of experience in general management and business development in the retail industry at national and international levels. As Managing Director for Antoshka retail chain Dmitry is responsible for full business turnaround and new strategy implementation with focus on multi-channel environment and customer-centric approach. In parallel with leading a key business direction at RedHead Dmitry is an Executive MBA candidate at Oxford University Said Business School.

Tatyana Karlova

Head of Fashion for Retail & Boutiques

At RedHead since 2015.

Tatyana has a profound knowledge in fashion retail, including practical experience in development of fashion brands, production and sales. Before joining RedHead team Tatyana acted as a consultant specializing in retail audit of existing retail businesses as well as launch of new brands to Ukrainian market.

Tatyana's main focus in RedHead would be in development and execution of efficient steps for better performance of Fashion Department, by meeting growing customers’ expectations for modern fashion retail for kids.

Vadim Orlov

директор департамента национальной дистрибуции и логистики

At RedHead since 2004.

After three years working as import manager, he became the manager of the supply division in 2007. In this position, Vadim Orlov recruited new world brands to the company's portfolio, built and strengthened strategic relations with many suppliers, and significantly improved commercial conditions in relations with financial partners.

In 2009 he became the head of the supply chain management department, which is responsible for the entire cycle of goods flow, from placing orders to shipping, customs clearance, certification, warehouse processing and delivery to the end client.

In 2011 he enrolled in the EMBA for Families in Business course – a special educational programme for manager-owners of family companies. Receiving this kind of education is unique for a manager who is not a member of the owners' family.

Vladimir Vikol

Deputy IT Director

At RedHead since 2002.

Mariya Panchenko

HR-Director

At RedHead since 2015.

Over 10 years of professional experience in vertically integrated companies in Ukraine, South East Europe, Kazakhstan and Georgia in the area of HR systems’ development, strategic planning and project management. Key objectives for Mariya as HR Director of RedHead Family Corporation are increase of internal efficiency and personnel productiveness in long-term perspective, implementation of complex compensation and motivation systems, development of assessment and training systems for company employees, including RedHead Corporate University, development and implementation of talent management system, and employer branding initiatives.

Ivan Lobov

IT director

At RedHead since 2001.

Ivan Lobov began working at the company as a system administrator – the only IT specialist at that time. He became the initiator, organizer and permanent manager of RedHead's IT department.

Under Ivan Lobov's leadership, the company's first discount program, the first corporate site, the first online shop, the first Navision corporate accounting system and many more IT projects in all the corporation's areas and branches were created and implemented.

Nikolay Glukhov

assistant financial director

At RedHead since 2010.

Nikolay Glukhov joined RedHead in August 2010, when he took the radically new position of financial controller. In the initial stage, the range of tasks included preparing the corporation's business areas for an IFRS audit, configuring the process of regular management reporting, and building and formalising a system of corporate budgeting.

At the moment Nikolay's field of responsibility includes management reporting and work with financial institutions.

Larisa Vikhrenko

financial director

At RedHead since 1998.

Larisa Vikhrenko came to the company as the head of accounting; she later became the company's financial director.

Responsible for regulating the cash flow of all the branches of the corporation, reducing expenses, and releasing funds for business development and repayment of loans, Larisa Vikhrenko is also the unofficial keeper of the company's traditions.

Anna Varbanets

Real Estate Department Director

At RedHead since 2013.

Anna’s 19-year experience covers human resources management and sales systems formation in different branches such as B2B markets of domestic equipment and building materials, media business and HR-consulting.

Under the leadership of Anna Varbanets RedHead real estate department was established to provide the effective rent and servicing of stores, offices, warehouses and the company’s own property. Anna’s competences include elaboration and realization of strategy of real estate business development, the team strengthening, and efficient negotiations with partners and customers.

Key results for the department headed by Anna in 2014 were the increase in a profit gained from the company’s own sale and trade real estate, working partnership with “Kyivstar” at the company’s office in Odessa as well as the reduce of the expenses on retail premises rent up to desired 10% compared to the stores total turnover.

Vladislav Burda
founder and president

His philosophy: «There are not that many ways to become «immortal». The first is to create a business which will outlive you. The second is to have children who will outlive you. The ideal combination is children who will continue your business".».


Vladislav Burda was the originator of many innovations in Ukrainian business: the creation of the Antoshka chain of children's supermarkets (in 1997), the implementation of strategic planning procedures (2003) and the implementation of the Adizes method in Ukrainian companies (2004), the holding of leadership programmes (Vladimir Shubin's "breakthrough programme") on a corporate level (1996, 2006), the unification of Ukrainian family business owners in Family Business Network Ukraine (2009), and the holding of Forums – confidential meetings of owners in small groups (since 2011).

He was the first in Ukraine to receive the Executive MBA for Families in Business (2011) and to use George Manners' system of 6 levels of financial knowledge in management (since 2010). He has gone through several educational programmes on leadership and the management of family businesses with world specialists at IMD (Switzerland) and several other training organizations. He implemented the system of the external Board of Directors in the company (2012).

  • Vadim Orlov
    CEO Smarty Family

    At RedHead since 2004.

    After three years working as import manager, he became the manager of the supply division in 2007. In this position, Vadim Orlov recruited new world brands to the company's portfolio, built and strengthened strategic relations with many suppliers, and significantly improved commercial conditions in relations with financial partners.

    In 2009 he became the head of the supply chain management department, which is responsible for the entire cycle of goods flow, from placing orders to shipping, customs clearance, certification, warehouse processing and delivery to the end client.

    In 2011 he enrolled in the EMBA for Families in Business course – a special educational programme for manager-owners of family companies. Receiving this kind of education is unique for a manager who is not a member of the owners' family.

  • Anna Varbanets
    Head of Real Estate

    At RedHead since 2013.

    Anna’s 19-year experience covers human resources management and sales systems formation in different branches such as B2B markets of domestic equipment and building materials, media business and HR-consulting.

    Under the leadership of Anna Varbanets RedHead real estate department was established to provide the effective rent and servicing of stores, offices, warehouses and the company’s own property. Anna’s competences include elaboration and realization of strategy of real estate business development, the team strengthening, and efficient negotiations with partners and customers.

    Key results for the department headed by Anna in 2014 were the increase in a profit gained from the company’s own sale and trade real estate, working partnership with “Kyivstar” at the company’s office in Odessa as well as the reduce of the expenses on retail premises rent up to desired 10% compared to the stores total turnover.

  • Nikolay Glukhov
    CFO

    Nikolay Glukhov joined RedHead in August 2010, when he took the radically new position of financial controller. In the initial stage, the range of tasks included preparing the corporation's business areas for an IFRS audit, configuring the process of regular management reporting, and building and formalising a system of corporate budgeting.

    At the moment Nikolay's field of responsibility includes management reporting and work with financial institutions.

  • Alexey Pogorelov
    CEO Antoshka

    At RedHead since 2016.

    Management of multi-channel food and consumer electronics retail chains in Ukraine and Moldova with revenues more than 1 bln USD and 8000 headcounts in charge.

    Alexey’s career in retail started in 2007 from food-retail start-up as Head of store planning and development. Afterwards he continued with large national operator where he went through positions of Head of store planning & development and COO. From 2010 he held the position of COO, and than CCO+COO in leading national consumer electronics retailer till 2015.

    As “Antoshka” CEO Alexey’s priorities are in multichannel sales development and strengthening leading positions in kids’ retail market.

Branches

The central office of the corporation is located in Odessa. RedHead's branches operate in all regions of Ukraine. Offices have been opened in cities with populations over one million – Kiev, Kharkov, Dnepr and Lvov. The corporation's retail chain covers 18 cities. Distribution covers 77 trade chains in most regions of the country.

The Lvov branch

Office:

Gorodok, Lvovska str., 659а

Gorodockiy district, Lvovskiy region

+ 38 (032) 241-83-87

+ 38 (032) 241-83-88

+ 38 (032) 241-83-89

+ 38 (032) 241-83-90

  • Over 1800

    retail outlets 

    covered by the 

    distribution department

  • 6 Antoshka stores
    (Lvov, Rovno,
    Ivano-Frankovsk,
    Chernovtsy, Uzhgorod)

  • Tatyana Kryuchkova

    Director 

    of the Lvov branch

    retail chain

  • Alexander Kovalyov

    Head

    of Sales Department 

    of the Lvov branch

The Kiev branch

Sales departament:

67-F, Pobedy Prospect

Kiev

+380 67 518-08-10

 

 

Regional office of the Antoshka chain

48-A, Akhmatovoy St., Kiev

+ 380 44 220-12-73

+ 380 67 518-80-82

  • Over 1800

    retail outlets

    covered by the

    distribution department

  • 12 Antoshka stores,
    (Kiev, Vinnitsa, Brovary,

    Bucha, Borispol)

  • 1 Daniel boutiques,
    4 mono-brand boutiques
    in Daniel Avenue format,
    Daniel outlet store

  • Tatyana Povstyanaya

    Director of the Kiev branch

    retail chain

  • Alexander Muzychenko

    Head of Sales Department 

    of the Kiev branch

The Kharkov branch

Office:

9, Lenina Prospect 

Kharkov

+380 57 757-09-10

+380 57 757-09-11

  • Over 1200

    retail outlets

    covered by the

    distribution department

  • 6 Antoshka stores
    (Kharkov, Poltava)

  • 1 Daniel boutique.

  • Mihail Bezugliy

    Director

    of the Kharkov branch 

    retail chain

  • Tatyana Lander

    Head

    of Sales Department

    of the Kharkov branch

The Dnepr branch

Office:

6, Molodogvardeyskaya St.
Dnepr, 
+ 380 56 790-47-12

+ 380 56 790-55-90

  • Over 880

    retail outlets

    covered by the

    distribution department

  • 7 Antoshka stores
    (Dnepr,
    Zaporozhye, Krivoy Rog)

  • Larysa Petrovskaya

    Head

    of Sales Department

    of the Dnepr branch

  • Mihail Bezugliy

    Director of the

    Dnepr branch

    retail chain

The central office (southern region)
  • Central office and warehouse
    19, Bozhenko St.
    Odessa
    +380 482 305-403
  • Over 1000

    retail outlets
    covered by the
    distribution department 

  • 12 Antoshka stores

    (Odessa, Ilyichevsk)

  • 2 Daniel boutiques

  • Viktoria Mudrak

    Director of the

    Southern region

    retail chain 

  • Yurii Parkhomchuk

    Head of Sales Department

     of the Odessa branch