RedHead Family Corporation

The 12 principles of the RedHead team

The key ideas and values which stand out in RedHead's employees have been formulated by Vladislav Burda into 12 principles.

This mini-constitution of the corporation is the foundation for making any decisions related to activities in the company.

'The main principles of the RedHead team have been placed in one of the rooms of the corporate museum and are written on the business cards of the company's managers.

Aim high. Lead by example.

Deliver what you promised. And better on time!

Exceed expectations, do a little more.

Be responsible for your own health (mental and physical).

Balance effectiveness and efficiency. Be intolerant to waste of resources (yours, company's and society's).

Be responsible to have right people in your team. The best people are needed for the best strategies.

Support transparency
and accountability on all levels.

Be authentic. Find your own way. Do what you can do best and what is natural for you.

Move company to Prime by developing yourself.

Nurture mutual trust and respect around you.

Break down bureaucracy and barriers between people; don't build them.

Show real care for those we serve.

Corporate identity

A «RedHead» is a head in which the most innovative and creative ideas are born.

The foundation of the business and the strategy of the corporation are that of a family business. This advantage, set out in the name of the company, is unique for Ukraine.

A redhead is different from others. That means
he has his own special path. In addition, red is
a lucky colour for the company. And red-headed Antoshka has already proven that.

Dream Team

Dream Team – is a team of executives, who most accurately follows company’s values and are leaders in their fields.

Tradition of Dream Team meetings appeared in 2006, by analogy with the tradition of the English school, where Dmitri Burda had studied. Once in a year we are doing common picture of company’s Dream Team. Photo gallery captures the changes in the team and growth of the individual participants.

2006 year
2007 year
2008 year
2009 year
2010 year
2012 year
2013 year
2014 year
2015 year
2016 year
2017 year
2018 year
2019 year

The annual meeting

RedHead's year-end meeting is dedicated to rewarding the best employees for the most effective results during the year and for outstanding achievements in the company.

The President of RedHead strongly believes that the annual meeting, first and foremost, gives the management the chance to express their appreciation and gratitude to employees who excel.

This tradition has been in existence since 2001. After the ceremony in the central office, year-end meetings are held in the company's branches and departments.

The highest award in the RedHead Corporation, the "sunshine" statuette, is awarded to those who have demonstrated their best qualities throughout the year with maximum benefit for the whole company.

Klyshkan Svetlana

Lyah Iryna

Ivanenko Tatyana

Bebeshko Anna

Muallem Anna

Kes Andrey

Kostyuk Olga

Pyatikov Igor

Bogdanova Liliya Key Account Manager, Odessa

Kovalik Tatyana

Kazimir Dmitry

Svetlana Chumakova

Winners of the 'Highest Awards' for the results of 2018

Corporate magazine

The company's first corporate publication was a black-and-white 4-page newspaper. The first issue was dedicated to the results of 2001 and was distributed among employees at the corporate New Year’s party.

Now the illustrated corporate magazine comes out simultaneously in two languages - Russian and English. Each issue presents an assessment of key events in the company from the viewpoint of the President and top management, tendencies in the development of the business areas of the corporation, trends in the children's merchandise and entertainment market, and think pieces on family business.

The RedHead corporate magazine has repeatedly won the award of the Association of Corporate Media of Ukraine.

All issues of the magazine can be viewed in the archive

Corporate race RUN FOR FUN

Since 2016, the all-Ukrainian corporate family race RUN FOR FUN has traditionally been held at the beginning of summer. Employees of RedHеad Family Corporation and InVogue Fashion Group, as well as their family members, participate in races over various distances (500 m, 1.5 km, and 2 km). Every year there are more and more RUN FOR FUN participants. The main goal of this event is to support a healthy lifestyle and communication between colleagues.

Sunshine City

Sunshine City is the place where the "fun energy" of RedHead is concentrated. Formally, the management of the corporation's departments and branches is centred here. But for the majority of employees, RedHead's central office Sunshine City has become a second home where they can combine work and leisure.
The move to the new central office of RedHead took place in autumn 2009. Over 300 people now work in the former factory building, which has been rebuilt into nine floors of office space.
One can greet the company's guests and treat them to coffee and desserts in the spacious cafe on the top floor.
A corporate museum has been opened at Sunshine City where one can learn about the history of RedHead from the very beginning with vivid examples.
At lunchtime the cafeteria is open; it has its own production facility, where they are constantly finding new ways to surprise employees and guests.
On various floors of the complex there are game tables where employees can have some fun during breaks. And Sunshine City has a specially equipped room for those who like sports, yoga and oriental dance.
During the warm season, many prefer to work and hold meetings in the inner park, which features a fountain, gazebos and pleasant paths.
Sunshine City is not only an office complex; it is also the logistics centre of the company and includes a central warehouse with an area of 5,000 sq. m.